Did you know that you can use Facebook for
business?
I'm referring to what's known as Facebook
Workplace, the business only solution from Facebook that's designed to help
businesses increase communication and collaboration and make getting more work
done easier and more efficient.
You're obviously very familiar with the
Facebook tool or a social media platform for personal use, given that it's by
far the largest social media platform on the planet and just about everybody
has an account at this point.
However, if you're not aware of Facebook
Workplace yet, the idea is that you can take advantage of Facebook's incredible
social media platform’s capabilities to increase your communication with your
team in a work environment as well.
Facebook Workplace was released a few years
ago, pretty quietly, but it's had a very strong success in the marketplace
already and is now getting more attention.
In fact, Facebook Workplace now has more than
2 million users according to the recent announcements from Facebook and has
many more free user are taking advantage of their Facebook subscription or from
nonprofit and educational institutions, which Facebook doesn't charge.
Why would you use Facebook Workplace at your
business? There are five main reasons.
Communication
The first is instant communication anywhere.
Just like you can use Facebook personally to
connect with any of your contacts and friends no matter where they are on the
planet, you can do the same with Facebook Workplace with your team.
This includes live video broadcast, voice and
video calls, and of course, text-based communication either from a desktop or a
mobile device. As long as you're connected to the internet, you can use
Facebook Workplace to communicate with your team in any of those formats very
efficiently.
In addition, Facebook Workplace also includes
a translation capability, making it easier for you to translate or to
communicate to teammates no matter what country they're in, and no matter what
language they speak.
Collaboration
The second major benefit of Facebook Workplace
is an easy collaboration on projects.
The Facebook platform has always done a great
job of bringing people together in groups around common interests and that's
exactly what Facebook Workplace will do for your work environment.
You can take advantage of Facebook groups as
well as share files, videos or anything else that you want to share with your
team, including doing screen sharing. So if you have something on your computer
screen that you'd like to share with your team, you can do that as well.
All of these features combine to make
collaborating on projects much more efficient and increase communication.
Tool Integration
The third major benefit is integration with
existing tools.
Facebook Workplace obviously has competition
majorly from Slack and Microsoft. In order to be competitive against those
options, Facebook knows that it has to integrate Facebook Workplace with the
other tools that you're already using at your business so that it's seamless to
integrate it with your existing workflows and communication.
Facebook has established dozens of
integrations with very common and popular tools and is constantly adding more
to the mix.
Affordability
The fourth major reason to consider Facebook
Workplace is it's very affordable.
It's less than half the cost per user of Slack
at just $3 per active user per month. That's a very affordable price point that
makes it a viable option for any type of business to use to increase their
communication and collaboration.
The ROI of effective communication is easily
more than $3 per employee per month.
No learning curve
The sixth and final reason that we think that
you should consider Facebook Workplace to help you increase communication and
collaboration with your team is that there's almost no learning curve.
Just about everybody knows how to use Facebook
already, and it's very common with the interface and the capabilities. When you
go into Facebook Workplace you'll find a very, very similar interface and very
similar features that will make you feel right at home.
You and your employees will be able to start
taking advantage of the many features immediately with virtually no training
and no learning curve.
That's five reasons to consider Facebook
Workplace to increase the communication and collaboration at your business.
We highly recommend that you take a look
because we think that Facebook Workplace maybe soon become the leader in team
communication and collaboration tools.