So you sit down to come up with topics for
your next couple of blog posts and...nothing. You draw a total blank.
Sometimes business blog post ideas come hard
and fast like a heavy rain. Other times you have a total mental drought on what
to write about next.
Don’t sweat it! There are a couple of blog
formats that can work well for just about any subject. Adding them to your
repertoire can make coming up with your next blog post topics as easy as
falling off a unicycle.
In fact, you can use this list to plan your
blog strategy for months in advance. If you make some of these blog post types
a recurring monthly series, for instance, you can know exactly what you’ll
write about at least half the time.
So get out your notebook or spreadsheet and
jot down the following eight great blog post formats that have a way of working
well in just about any context.
(Note that the letter “X” stands for any
number of list items you end up using. We’re also using \[Topic\] as a stand-in
for whatever subject or focus you’re writing about.)
1\. Best Practices in \[Topic\], X Killer Tips for \[Topic\], X \[Topic\] Hacks You Didn’t Know About, X Steps to Get Better at \[Topic\] Etc.
Everyone loves lists. They’re a top-performing
content type, especially on social media.
Why are lists so effective? Well, let’s list a
few reasons.
1. They’re
quick and easy to read, even if you’re just skimming.
2. It’s
an engaging format that’s easy to get into. You won’t find huge thesis
introductions or the like.
3. They
cover a broad range of topics, ideas, practices, etc. efficiently.
4. They
implicitly promise a certain amount of value. You’re not just getting _one_
tip, you’re getting X of them!
5. They
have variety. If you have a list of “10 Things You Need to Do to Feel
Better at the End of the Day,” a reader can hate seven of the suggestions
but still find huge value in the last three.
Of course, not just any list can fulfill this
criteria when writing your business blog. The lists you write must contain
actual value and usefulness.
That’s why blog posts that promise
self-improvement do so well. Just reading the list of hacks, tips, best
practices, etc. will suddenly make you better at doing that thing you wanted to
do.
Try to distill or retool certain topics you
want to cover into helpful lists. They strongly communicate that the article is
worth every bit of the reader’s time. They also pack tons of value into a small
space.
2\. X Top Trends in \[Topic\]
Everyone wants to stay current. That’s one of
the biggest reasons we go online and read content. We want to find out what’s
new and exciting. We also want to avoid being left behind if the latest trends
are going to soon become standard practices.
Keep your audience abreast of things happening
in your industry with lists of top current trends. These post types work
especially well with seasonal timing, such as “X Trends in Social Media for
2018” or “Brands Are Preparing for the 2018 Holiday Season Already Thanks to
These X Trends.”
The beauty of the term “trends” is that it’s
incredibly vague.
A trend can be a best practice for something
people use already. For instance, many businesses use emotional photos when
sharing blogs on social as a standard practice because such photos are effective at getting engagement.
A trend can also be something relatively new,
like how many businesses have started using live video broadcasts for behind
the scenes looks, live announcements, Q&As and more.
Trends also include bold new ideas bursting
onto the horizon. For instance, some small businesses have realized that they
can be the first thing a smart speaker like Amazon Echo or Google Home suggests
if they focus their SEO strategies on voice search.
In a way, listing trends is similar to
offering tips and hacks, but with stronger connotations of being timely and
keeping up with the Joneses. You can also discuss hot new topics that get
people’s adrenaline pumping.
Make a pledge to reveal current trends at
least a few times a year, and you’ll help your audience stay hip and always on
the cutting edge.
3\. Roundup of Top Resources in \[Topic\]
Even if you wrote a blog every single day,
you’d never have as much content or cover as many subjects as some of the best
content publishers out there.
That’s why it’s ok to send people away from
your website from time to time in order to give them the exact information they
need. If you can point them towards an excellent resource, then they will
appreciate the huge favor you’ve done them.
Sharing great resources also has the added
effect of some of their prestige rubbing off on you. “Oh man, I didn’t know how
many free classes there were for coding online,” someone might say, “but this
business pointed me towards Codecademy, and I’ve been using it every
weekend!”
Think of it like suggesting great films to a
movie buff. They’ll be impressed that you knew something they didn’t. The
better quality thing you point them towards, the more prestigious you become by
association.
So what kind of resources work best?
●Great blogs that take a more
in-depth angle to topics than you do
●Free sources of things like stock
photos, how-tos, lessons, guides, etc.
●Ways to do something cheaply, such
as ordering replacement car parts yourself from a reliable online vendor
●Lists of the best apps or tech
tools to use that make their life easier
●Explicit instructions, such as how [Swim\\
University](https://www.swimuniversity.com/resources/)
provides infographics to help someone open their pool or
balance their chemicals
●Anything that uses humor or
creativity to perfectly capture your industry, like how the Marketoonist
nails the way marketers eagerly embrace technology they don’t quite know how to
use properly
●Great videos to watch on certain
subjects, especially if you have a limited video content strategy
4\. X Experts to Follow for \[Topic\]
No matter how smart you are, there are always
people in your industry who will know more about something than you do. That’s
totally ok! We can’t know everything, and even geniuses can be bested in
certain niche topics.
Following the experts in your industry
therefore makes perfect sense. They can fill you in on certain concepts, and
they can also explore topics in your industry from angles you hadn’t
considered.
Others may have a brilliant way of summing up
complex issues in a few words. For instance, we adored this simple yet profound
advice from Shopify Podcast host Kurt Elster on website design.
https://twitter.com/kurtinc/status/954044256360062976
Following industry experts and insiders also
critically keeps your audience up-to-date with the absolute latest and
best-of-breed ideas within your industry.
Point your audience towards your favorite mentors,
geniuses, and newsbreakers. They’ll stay better-informed on topics and
practices, letting you dive more in-depth with concepts thanks to them being so
well versed
5\. The Ultimate Guide to \[Topic\]
Every once in a while, it makes complete sense
to delve into a topic like you would an in-depth manual or guide. Doing so
gives your audience valuable troves of information.
Guides also serve as a one-stop source for
whatever topic you’re covering. While that amount of depth can seem like a lot
to cover at once, you can provide a hyperlinked “Table of Contents” to make
jumping between topics easier.
You can also reference the guide directly
within your future content. Rather than backing up to explain the basics all
the time, you can simply hyperlink to your guide.
“Ultimate Guide” posts tend to get huge volumes
of shares, and search engines adore them. If you provide the right structured data, Google may even feature your
guide at the very top of search engine results in their knowledge box!
6\. Statistics Roundup Post
Sometimes people want “Just the facts, ma’am.”
Whether they need a lot of fact-based
information to make decisions, or they just want to reference stats in their
own content, creating statistics posts offer bucketloads of usefulness to
audiences.
As an added bonus, each time you reference a
certain statistic for your industry, you can link to your stats rundown instead
of the original source. This helps your posts stay fact-based and valuable
while directing fewer people away from your domain.
7\. Expert Roundup — Quotes & Thoughts From Your Industry
Rounding up expert commentary and opinions is
like bringing all your favorite talking heads into one room for a conversation.
You can frame a complex topic from multiple angles, or you can run through
critical concepts list style alongside experts’ own input.
Consider making expert roundups a regular part
of your posting schedule. They work especially well as a follow up to posts
you’ve just written. For example, you can write about how to improve ecommerce
sales through PPC campaigns one week, then follow up with an expert roundup on
the subject the next.
8\. Curated Posts and News Roundups
With the right approach, you can link to
another post in a way that still brings authority to your own domain and
business brand.
The key is to not just introduce the piece and
say “click here.” Instead, give a thorough introduction along with a brief summary.
Make sure to tie the post in with any recent blog posts you’ve written
regarding the topic.
Also, give your own response to the piece
itself at the end. Reflect on what it means personally to your business or how
it relates to core concepts you hold dear.
With this approach, something as a simple as a
post share can easily turn into a 500 word article with an extremely low
likelihood of an SEO penalty.
You can even curate several posts in a row as
part of a news roundup for your industry. Doing this once a week or once a
month can provide great content for email subscribers as well as your regular
blog readers.
Coming Up With Good Business Blog Post Ideas Doesn’t Have to Mean Reinventing the Wheel
All of the above post types use a
standardized, structured format while still inviting plenty of room for your
own personal flavor and creativity.
Don’t think of using these business blog post
ideas as a crutch! Instead, they serve as a springboard for your own ideas to
come forth.
Audiences also like knowing exactly what to
expect when they click to read something, and these blog ideas definitely give
them that.
So stay creative and true to your audience but
don’t bend over backwards just to come up with new blog topics all the time.
Using the formats above, you can feel like most of the work is done for you
before you even write the first word.