Around71% of small businesseshave a website, so there's a good chance that you do too. You might put all your effort into the landing pages, and leave the blog pages alone since those are traditionally for personal and recreational use.
However, things have changed in the last decade, and blogs are vital in commercial marketing strategies now.
If you don't already have a blog, then it's about time to get started. Here are the reasons why hosting a blog would be great for your business.
It Helps With SEO
SEO (search engine optimization) is a practice that helps push your website to the top of search engine results pages (SERPs).
This is important because the #1 result on Google gets34% of all organic traffic. Also, moving from #2 to #1 will double your organic traffic, and this position is worth the second through fifth positions combined.
Needless to say, having the top position on SERPs is a must. And well-written blog articles with good keywords sprinkled throughout will achieve this for you.
It's Great for Awareness
Are you having trouble spreading the word about your company and pulling in new customers? Then the good news is, a blog can help boost awareness.
When users see your blog page pop up in SERPs, they'll click to read since you're providing relevant content. They'll learn more about what you do and who you are. This can then drive them to find out more about your offerings, and hopefully, to convert in the future.
Blog posts are easy to share on social media too. If someone likes what they've read, they'll usually share the link on their accounts, and the result is your brand name being spread around.
It Builds Trust With Consumers
Not only do people learn more about your company and its offerings by reading your blog posts, but they also gain trust.
Everyblog postyou publish positions you as a thought leader in your industry. You'll show that you know your stuff and can help people effectively. So when consumers need your products or services, they'll automatically think of you instead of your competition.
The same goes for existing customers. If you continue to show them your dedication to your craft, it'll grow trust and loyalty, and prevent them from switching to competitors.
Hosting a Blog Is an Excellent Business Move
As you can see, hosting a blog comes with numerous benefits for your business. Not only can it help with your digital marketing plan, but it can also boost awareness, trust, and loyalty.
So if you don't already host a blog, it's time to get one. Thankfully, Digital Harvest Marketing is here to do the blog writing for you. That way, you can reap the benefits without extra effort.
If you'd like professional help with your business blog, thenbook an appointmentwith one of our brand visibility specialists today.