Proof in the form of happy customers that are
willing to tell the world how happy they are with your products and services is
the best marketing content possible.
Nothing will give a prospective customer more
confidence than seeing a variety of glowing testimonials about the thing they
are about to buy.
So how can you build up your cache of video
testimonials? Here’s how!
Have a Process
The first step to getting more testimonials
and getting them consistently is to make it a process at your business.
This is too important and valuable to leave it
to chance, but that’s exactly what most businesses do. We’re going to do
better!
Create a process that is triggered when a
positive customer experience happens, so you approach your customer for a
testimonial when they are ripe for the picking.
A possible process could look like this:
1. Create an
email sequence that asks for a testimonial
2. Create an
opt-in page for that sequence that only your employees know of
3. When an
employee has a positive customer experience, have them enter the email of
the customer into the opt-in page to start the campaign
4. Report
results at your weekly team meeting to remind everyone of the importance
That’s it - pretty easy, right?
Make It Easy
Shooting a video for you were not on your customer’s
list of priorities when they woke up this morning, so you need to make it as
easy on them as possible.
How?
Use one of the really slick tools available
specifically for this purpose, like boast.io.
Boast, and a number of their competitors, have
made it as easy as possible to request, collect, manage and display video
testimonials from your customers.
They even have integrations with your other
marketing tools and social media platforms, which is critical for the next
step:
Share Them Everywhere
Once you’ve collected your testimonials, be
sure to put them to good use by sharing them everywhere and making them as
visible as possible.
Share them on Facebook, Youtube, LinkedIn, and
Instagram. Put them on your website. Add them to your newsletter.
We’re sure you can think of some other creative
places to put them, too. Do it...the more the better!
Your Turn!
You now have a simple process and tool to add
some serious firepower to your marketing. The importance of getting good
testimonials can’t be overstated - get started today!