A creative block is one of the worst things to
experience when you’re a marketer, especially if you’re working with a tight
deadline. Drawing a blank for a creative campaign, or even a creative post, can
be disheartening; but we’re here to help.
Everyone experiences a
creative block from time to time and needs inspiration, so let’s take a look at
these 17 engaging social media posts that are sure to elevate your brand.
Company Blog Posts
If your business has a blog,
why not share to your target audience through your own business social media
accounts? Your audience is already following you, so it’s relevant; and you may
find that your content will be shared among them to generate even more leads.
Company Culture Posts
Internet users appreciate
transparency and a more intimate experience when dealing with a business, which
is why social media has become such a valuable tool for marketers. The best way
to showcase your business is with an image or article that highlights your
business, whether it’s recent news, an award, or just a behind-the-scenes shot
of an office party, providing your audience with a glimpse into your company
culture does wonders for your audience’s loyalty.
Industry News
News articles tend to be shared more than other
types of posts, but most businesses are shifting their focus to in-depth, long-form content
. While
this is valuable for SEO, the occasional, topical story that relates to your
industry can clue your audience in to trends and breaking news.
To get started, make a list of news sources,
trade publications or websites that relate to your industry, and follow them on
social media. When they share industry news, share it with your followers on a
different platform to stand out and to show your audience that you keep up with
your own industry trends.
Curated Content
Curated content is just content from other
industry professionals. If you want to share topics that have already been
written numerous times or you want to fill in your social calendar without
taking the time to craft the post, sharing the piece and giving the original
poster credit can help you reach your audience and encourage others to share
your content in the future.
Question Posts
It’s a common misconception that your entire
social media account needs to be filled with in-depth articles and posts.
Engagement is a benefit of social media that isn’t available with many other
outlets, so take advantage of that by asking your audience a question to
encourage interaction.
Taking a poll or asking a funny question for the
purpose of engagement is good, but you can also take this opportunity to learn
more about what your audience is looking for from you. Ask about content they’d
like to see, current problems they’re encountering, or other questions about
their needs, which not only gives you an idea for future posts, but also gives
you insight about your audience’s pain points.
Product Videos
Videos get a lot of attention on social media
and are more likely to be shared than other types of content, so you should be
including product or company videos on occasion to showcase a new product or
give you audience a peak into your daily operations.
Customer Reviews
If your business has a lot of good reviews and a
dedicated customer base, let your social media followers see it. You can create
a graphic with a review or testimonial to post, or share a customer’s post that
mentioned your company to show your audience that you have a long list of
satisfied customers.
Offer Advice
“How-to” posts and tutorials are helpful for
your audience, but you can also condense this information into useful tips that
are easily digested and quick to read. Make a list of the most important tips
and tricks that you think your audience will enjoy, and post them periodically.
Memes and GIFs
In addition to other visual content, such as
infographics, images, and videos, memes and GIFs can be used to put a fun twist
on the same old post and catch your audience’s attention. This is not only on
trend, but these types of fun, quirky content are becoming more and more
popular among businesses. Just be sure to keep the message aligned with your
brand identity and target audience.
Contests
Contests are nearly impossible to resist, so
starting a social media contest that’s related to your business will boost
engagement and participation among followers. You can also require people to
like or follow your page to get involved, leading to more subscribers.
Before posting a contest, however, take care to
be clear about your objectives, the rules and how you want your audience to
participate. Social media contests are usually along the lines of liking,
commenting or sharing a post for a discount or free gift, but the possibilities
are virtually endless.
Frequently Asked Questions
If you receive many of the same questions over
and over again, share a post that includes an answer to these questions on a
regular basis. You can also “pin” these posts on your page so that they’re
always quick and easy for your followers to find.
Infographics
Infographics are quick to catch your followers’
attention, thanks to their visual appeal and the wealth of information they can
present. Whether you have a step-by-step guide, statistics, or other complex
information, putting it in an infographic to post on social media encourages
your audience to stop scrolling and start reading.
Links to Free Resources
If you have white papers, e-books or other
downloadable content for your business, offer it for free in a social media
post. This will not only show that you want to help your audience solve their
problems, but everyone loves free stuff.
Podcasts
Internet users get tired of reading, which is
why videos and podcasts are such popular forms of content. Share a podcast
that’s relevant to your industry, or start your own and share it on your social
media page.
Hiring Announcements
When you have new team members, take the time to
introduce them to your audience on social media. Include photos and a little
blurb about the new team members, then ask for everyone’s welcome and well
wishes.
“On this Day” and National Day Posts
“On this day” posts or articles share information
that happened [on\\
this day in history](https://www.history.com/this-day-in-history "Link: https://www.history.com/this-day-in-history")
, which people love to read. You can
choose to share these posts on a regular basis, or only share when you find an
interesting fact or article that relates to your industry.
[National\\
Day](https://nationaldaycalendar.com/)
posts work similarly to “on this day” posts.
These include “holidays” like National Coffee Day, National Blueberry Day,
National iPod Day, and much more, for each day of the year. Find the ones
relevant to your industry and post them on your social media
Live Video
Live videos are popular on most media platforms,
making it even easier to include video in your marketing campaign. Using the
platform that works best for you and that has the largest following, create
live videos each week with a theme that relates to your industry, such as
weekly tips or fun facts, to encourage your audience to tune in.
Elevate Your Brand
We hope that this list of engaging social media
posts gives you some ideas for how to tackle your creative block and connect
with your audience more on social media. While not all may be appropriate for
your business or industry, use these ideas to craft your own engaging social
media posts that make your followers excited to see what you’ll post next!